FSC – Forest Stewardship Council
What does the Brazilian rainforest, a bag of barbeque charcoal and the author J.K Rowling have in common? If you guessed FSC, you guessed right, the famous fantasy writer insisted that all of the latest Harry Potter books would be printed using FSC certified wood. You will similiarly see the logo on nearly every brand of charcoal here in Sweden, in short it is one of the biggest international standards that nobody has ever heard of.
Until today that is, above you see the notable swedish fotographer Mathias Klum. Acting to increase awareness for FSC. Its the first campaign ever aimed at the public for FSC Sweden. Read up, and get informed!
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